Time to give a sh*t

Bowel cancer screening? Most blokes wouldn’t give a shit. So for the National Bowel Cancer Week, we leaned into that stubborn Aussie attitude—literally. With NRL legends leading the charge, we crafted a hilariously gross (but unforgettable) spot where our hero shrugs off every kind of mess… except the one that could save his life. Because when it comes to your health, not caring isn’t tough—it’s reckless. The message? Take the test. It’s free, it’s easy, and it’s the one thing you shouldn’t ignore.