Cadillac Lyriq

In Detroit, the birthplace of automotive legend, we traced Cadillac’s legacy through the eyes of sports journalist Matt Suleau, from its iconic past to the electric future. This project isn’t just about a car; it’s about the relentless pursuit of excellence. Through archival textures and sleek glimpses of the Lyriq, we framed innovation as the next chapter of a century-old story.